Bunny Café

This is a lot of the reason Dark Souls has a good story. It lets you think about things on your own without forcing you to interact with whatever shitty story the writers thought was important enough to force down your throat
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Much of art is based on deep emotions, which are probably much more genetic than they are about what you actually remember.
They call to something more primitive deep inside you, that can't simply be expressed with words in a coherent way. They can only be felt as a kind of waking dream.
Many surreal artists appeal to this kind of sense, just throwing random things out as long as it evokes some kind of resonance with them. It doesn't need to make logical sense, it's closer to magic than technology.